Shinola Hotel

Continuing our series on event destination properties, this month we feature a hometown favorite – the Shinola Hotel. Beyond luxury watches and leather goods, this iconic brand knows how to do hospitality! From out of town guests to locals, corporate groups to wedding parties, everyone loves this uniquely Detroit property. Warm and welcoming, hip yet comfortable, the hotel is a quietly luxurious retreat right in the heart of the city. Since the hotel opened in 2019, we’ve had the pleasure of producing a number of events here as well as coordinating VIP groups visiting the area.

Blending new and old, the property is a perfect example of adaptive reuse. The original 1915 Rayl’s hardware store along with the 1936 Singer Sewing Machine building were renovated and connected with carefully-designed new construction. The result is an exterior that preserves the character of the neighborhood with a fascinating maze of corridors and unexpected surprises inside.

Our guests staying on property have thoroughly enjoyed their visits. With 129 rooms, the hotel can accommodate larger groups, but still maintains a boutique, residential feel. Rooms and suites are luxurious and modern with thoughtful touches throughout.

In terms of events, we’re always happy when our clients choose to host their social or corporate gatherings here. The Birdy Room is lovely, with its conservatory feel and outdoor terrace. Bixby Hall also has fantastic natural light and can accommodate larger seated dinners. There’s an adjacent, fully-outfitted boardroom as well as two foyers for gracious arrivals and departures. Located in a separate building, the event center offers a private entrance and a dedicated valet location away from that of the main hotel.

Food and bar service is always excellent. We love the care put into their menu offerings, as well as the opportunity to incorporate items from their outstanding on-site restaurants (which can also be rented out for events.) Wines and spirits are well-chosen, relevant, and expertly presented. Service staff are consistently friendly and efficient. You are in good hands when you host your event here.

Overall, we’re big fans of properties with five star service in a relaxed, luxe setting. While we adore traveling and experiencing new surroundings, sometimes, there’s no place like home! ❤️